1- Digital Marketing 101
Adapting to the ever-evolving digital marketing world is essential for anyone in business today. This overview will demonstrate the best ways to leverage your business and brand via social media. We will highlight the best platforms to use and how each should be utilized, we will cover topics ranging from useful tools and tips on how to effectively build and engage with your audience to trends and resources that you can turn to for everyday use. Whether you are brand new to the social media world or have prior experience with online marketing, this course will offer useful information that will be essential to building your business as an Equis Agent.
2- Humanizing Your Brand
In today’s age of digital marketing, humanizing your brand is essential in order to connect with your audience and gain an authentic following. Watch to learn more about what humanizing your brand means, why you should humanize your brand, and listen to quick and easy tips on the most effective ways to keep your audience interested and engaged.
3- Social Media Etiquette
Having good etiquette on social media is a reflection of strategic thinking. You will become more productive, you will help to set a good example amongst your peers and followers, and it will help lead you to a good ROI. This video will highlight some of the most effective social media etiquette rules of thumb that you will want to follow on a daily basis. Having good etiquette on social media is important, necessary, and critical. Good manners and maintaining strong ethics will help guide you to success.
4- Social Media Trends
The world of social media and digital marketing is ever evolving, and trends rarely stay the same year over year. As an online marketer, it is extremely important to pay attention to the current digital landscape and take advantage of techniques that will help keep engagement with your audience at its’ best.This video will highlight some of the most popular social media trends for 2020.
*NEW* 5- Understanding Social Media Platforms
In today's digital landscape, there are many different social media platforms to use to leverage your brand and build your business. It is important to know that each social media platform caters to a different type of user. Your social media success revolves around understanding how each platform works and what each platform has to offer. This video will highlight how you can choose the right social media platform to attract and retain a clearly defined audience.